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- Parenting – Life & Style Home – smh.com.au
- Focus: families and jobs
- Realtors’ children find success in home game
Home > Business > Musical motivation
๒ดà¸à¸° ๒à¸à¸à¸±à¹à¸ – May 25, 2007
A case in point: Kirati was recently entrusted with the task of finding out why about half of Indian housewives still refuse to use dishwashing liquid and instead endure hours of scrubbing using ashes from cooking coals mixed with water. By delving into their minds through a period of observation Kirati stumbled upon a psychological barrier faced by many housewives. The arranged marriages in which these women found themselves were demanding a constant need to prove their value through hard work so the longer they spent on household chores the better they could prove their worth Kirati says. Although dishwashing liquid is inexpensive many saw it as unnecessary – why waste their husbands' hard-earned money? The marketing strategy required to overcome the touchy subject is one of convincing the Indian housewives that their dignity and worth will remain intact even if they become converts to dishwashing liquid. Such insights are hard to come by with even the most ingenious of focus groups – a marketing research method preferred by many professionals. "With focus groups there are simply too many assumptions" Kirati says. "First we assume that the participants are suitably intelligent.
Parenting – Life & Style Home – smh.com.au
Sydney Morning Herald – May 25, 2007
Kate Coupe with sons Thomas (left) and C. Photo: Paul HarrisThere’s the luxury of getting away alone but theinterstate business trip also pushes the guilt buttons for workingmothers. n Fiona Hunt’s most recent business trip she checked into herhotel and had a luxurious hour-long bath. Then she called roomservice and ordered a glass of chardonnay nachos and a big pieceof chocolate mud cake. After dinner she kicked back and watched a trashy romanticcomedy on television and stayed up until almost midnight. The room was pristine the sheets were crisp… However indulgent the business getaway it’s often marred byguilt. “You never really feel good about being away” Hunt says. Thedelicious pleasure of being away from home in a top hotel neverlasts more than a night. By morning she is missing her son. “As soon as I finish my last meeting I’m on the flighthome. Guilt also eats at Coupe who missed a medal presentation musicconcert and several football matches last year. She recently tookan annual leave day so she could help out on a school excursion buthad to cancel at the last minute for an urgent work meeting.
Focus: families and jobs
guardian.co.uk – May 25, 2007
‘ The advantages she says are living ‘according to my values’: the downside the humdrum reality of domestic life. She is already considering a return to work. How widespread is the trend to redefining corporate life? Last year a third of new business start-ups were led by women: almost half the new female entrepreneurs are part-time suggesting self-employment has become one way of fitting work around busy lives. And even MacCormac – who wants her daughter to aspire to motherhood – confesses to ‘a little bit of work’ lately. Her husband began farming after being made redundant and she is helping out. ‘I’m now trying to figure out what I do want to do: I think it’s to maintain a balance’ she says. Perhaps the stay-at-home mafia and their working sisters have more in common than they think.
Realtors’ children find success in home game
Bizjournals.com – May 25, 2007
She has been around real estate all of her life. I just don't think she realized she was absorbing it. " Iverson has made a name for herself with many first-time home buyers while her mother continues to focus her attention on higher-end properties. While Young and Iverson are not technically a team Godleski took a different tact. In 2006 her 30th year of real estate sales Godleski took on a partner her oldest son Ray Godleski III. It took Sara eight years to convince Ray to come on board but he was determined to try "his own thing" first. "I wanted to make my own course and prove myself in the business world" he said… Ray's business experience helps them better market this service. But for Sara the best thing about having Ray on board is it has given her back her life. Now he is managing the business which frees me up to really enjoy selling real estate" she said. "I trust him to take care of any details the people on the team and our buyers and sellers. " Both Ray Godleski and Iverson have already made names for themselves. Iverson made the Million Dollar Club last year for the.
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