Home > Business > Tough year for franchise operations
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- Home > Business > Tough year for franchise operations
- Home > Business > Nokia voted the most valuable brand
- Home > Business > Central to open first Chinese store
- Home > Business > More insurance next year
- Home > Business > Rohto banks on LipIce Girls
Home > Business > Tough year for franchise operations
Nation Multimedia – Dec 21, 2007
Published on December 21 2007 Kim In-yeop CE of Max and Mighty (Thailand) operator of South Korean cosmetics brand Missha said the expansion of Missha franchises this year was not up to expectations. He said money was the main problem for people interested in entering the Missha business. They fix their investment budget somewhere between Bt500000 and Bt1 million to open a shop but the minimum required is Bt1 million to Bt2 million. "After the military coup last year Thailand's economy has not been good… The best he could do was keep the expansion rate at 10-15 new Coffman shops per month – the same rate as last year. "People dared not invest in new businesses in the sluggish economic conditions. I had to seek new channels to expand my business" he said. Natthapong said he had increased his marketing budget for advertising Coffman franchises as well as providing good service for existing franchisees simply to maintain growth. The investment budget needed for a new Coffman shop is not more than Bt100000 which is not too high he said. Coffman has also created a new product to add value to Coffman shops. It plans to launch canned ready-to-drink coffee under the Coffman brand next year.
Home > Business > Nokia voted the most valuable brand
Nation Multimedia – Dec 21, 2007
Brand communications will be crucial in today's economic and market situations which are changing quite rapidly and while the connection between consumers and brand is long-lasting. Most of today's consumers are quite conscious about buying such products. It is quite a challenge to any business operator to create interest and consumer demand in buying their goods. Besides providing brand communications services to individual business clients Energy will also support other creative and media service units within Young & Rubicam Group including Y&R Monday and Wunderman… Most of today's consumers are quite conscious about buying such products. It is quite a challenge to any business operator to create interest and consumer demand in buying their goods. Besides providing brand communications services to individual business clients Energy will also support other creative and media service units within Young & Rubicam Group including Y&R Monday and Wunderman.
Home > Business > Central to open first Chinese store
Nation Multimedia – Dec 21, 2007
ur flagship department store Central has been in existence for more than six decades in Thailand. We have both very strong brands and retail platforms ranging from department stores large retail malls speciality stores and many others. With our brands solid retail expertise successful business formats and relationships with suppliers we believe this expansion will allow us to capture tremendous opportunities in mainland China while transferring our skills abroad" said Tos. CRC expects total sales this year to reach Bt74 billion up 7-8 per cent from last year. Tos said CRC had secured a long-term rental contact of about 20 years for the store in Mix C but that rental payments would be made annually. "We expect the first Central Department Store in China to break even within the next four or five years" said Tos adding that the store was expected to achieve sales of more than Bt3 billion annually. Hangzhou is the capital of Zhejiang province.
Home > Business > More insurance next year
Nation Multimedia – Dec 21, 2007
55 per cent from 3. This is the first estimate by the IC which wants to create a mission for business growth after turning into an independent organisation. GDP is expected to reach Bt8. 8 trillion next year. Secretary-general Chantra Purnariksha said the increase in policies would raise the value of insurance 8 per cent to Bt312. 69 billion next year.
Home > Business > Rohto banks on LipIce Girls
Nation Multimedia – Dec 21, 2007
Published on December 21 2007 Director of business development Michael Sin yesterday said the campaign would find teen presenters to help its LipIce brand reach the targeted group of consumers. Its other strategies include creating a website placing advertisements in core media channels and educating consumers in the right way to treat healthy lips. He said LipIce was currently the second market leader with a 25-per-cent share. Rohto-Mentholatum should achieve Bt100 million in sales this year representing 15-per-cent growth. Sin said the company should post 20-per-cent growth next year through its marketing efforts.
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